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  • Writer's pictureRoy Arwas

Choosing the Perfect Video Style for Your Product: A Guided Approach

Updated: Jan 23




Lights, camera, action! Well, maybe not quite yet. Before you hit the set or send in the drone, let's figure out exactly what video style will make your product sparkle in your audience's eyes. As a brand or individual selling a product, you're at the helm of a cinematic venture — crafting a narrative that not only sells but also captivates.


But how do you choose the right video style? It's not just about pretty visuals; it's about speaking to the heart of your customer, showcasing your product's value, and stirring up the right emotions. In this guide, we'll walk you through a method to determine the best video style for your product. Remember, it's not just one size fits all; your product may shine in one spotlight, but glimmer in another.


 

Know Your Audience: The Crucible of Video Style


Different strokes for different folks, as they say. The first step in defining your video style is to know who you're talking to. Is it a millennial crowd who consume short, bite-sized content on Instagram, or are you catering to professionals who crave in-depth analysis on LinkedIn?


For a Young, Dynamic Audience: A 30-60 Second Teaser Demo

Your vibrant crowd needs snaps, not sagas. A short, sweet teaser demo is perfect for these social butterflies or for those who are on the go. It's all about creating a thirst for more without overwhelming them with details. Think about the pizzazz that gets you hyped about a movie; your product teaser should do the same. Engage their attention, make an impact quickly, and let them know there's more where that came from.


For Professionals or Detail-Oriented Viewers: Choose a Long-Form Self-Made Demo

Your emblems of earnestness deserve the full spiel. A long-form self-made demo is like that hefty tome that they can't put down. It's detailed, it's thorough, and it expresses respect for their thoughtful review. It might be a webinar or an in-depth animation — whatever the format, it must testify to the complexity and sophistication of your product.


 

What is Your Core Message? Spin Your Showcase


Are you demonstrating the functionality of your product, or are you trying to weave an emotional story that tugs at the heartstrings of your viewers? Finding the core message is like sculpting; you're chipping away at the block to reveal the masterpiece within.


To Showcase Features: A Long-Form Demo

If technicalities and specifications float the boat of your audience, a long-form demo is your stage. This format is the laboratory where your audience examines your product under the critical lens. Charts, graphs, comparison studies — this isn’t just about showing off; it’s about proving the point with empirical evidence.


For Brand Storytelling: A Cinematic, High-Budget Video

When you want to create an emotional echo around your brand, your product video steps into a storytelling role. High-budget is more than a sheen; every dollar adds a drop to the narrative. This video is not just about the product; it's about your company's ethos whisked into a cinematic production. It’s the “why” before the “what.”


 

What Action Do You Want Viewers to Take? The Call-to-Action Cadence


The video should lead somewhere, like the crescendo of your favorite movie when everything comes together. Establishing the desired action, be it a click, a share, or a purchase, is fundamental to selecting the right video style.


To Generate Quick Interest: Go for a Short Teaser Demo

If the sole purpose of your video is to capture fleeting attention and land the viewer on your product page like a butterfly on a petal, then the quick and quirky teaser is your go-to. It's an invitation; a whisper that beckons them into the larger conversation.


To Educate or Inform: Opt for a Long-Form Demo or a Talking-Head Style Video

When you want your viewers to not just scratch the surface but to dive deep, a long-form demo or a more personal talking-head style video can be the most persuasive. It's the teacher's or the mentor's role — explaining, breaking down complexities, and guiding them towards understanding.


 

Product Video Types: Frames of Style


Let's dive deeper into the ocean of video types to match the landscape of your product:

  • Short Teaser Demo: Quick, engaging, great for social media.

  • Long-Form Demo: Detailed, educative, perfect for complex products.

  • Talking-Head Style Video: Personal, trustworthy, suitable for testimonials.

  • Cinematic Video: Emotionally engaging, high-impact, ideal for luxury or lifestyle products.


Remember, the objective is to connect, to inspire, and to convert. The style of video you choose is one of your most potent instruments to orchestrate that symphony.


The Silent Representative: An Animated Demonstration

For products that lend themselves to visual delight, a 2D or 3D animation can bring them to life in ways real-world videos can't. The expanse and elasticity of the animated world can bend and mold around your product's every feature, offering a precise and easily understood depiction.


The 'Person Next Door': Testimonials and Reviews

Sometimes, the best way to sell a product is to simply show how much people like it. Testimonial videos have a powerful impact because they're relatable. They invite participation from the viewer, drawing them into the story of a satisfied customer.


The Journey of Discovery: Interactive Videos

Imagine a video where the audience can control the path, click on features to learn more, and feel like they're in the driver's seat. Interactive videos allow a level of engagement hitherto unavailable, personalizing the experience and making the product discovery a user-driven adventure.


The 'Here's How' Video: Explainer Videos

For products that solve a problem but neither have the luxury of time for a long story nor the snappiness of a teaser, the explainer video is the compass. It succinctly guides the viewer through 'the why' and 'the how' of a product’s functionality, sparking understanding and interest.


In the cinema of digital marketing, your product’s debut leaves an indelible impression. So, take these cues and let your video be the eloquent spokesperson it’s meant to be. Understand your audience, tailor the narrative, define the journey, and let your video style be the canvas that displays your product's true allure.


Remember, videos are storytellers — let them echo the personality of your product. After all, your product is more than just a collection of features and functions; it's an experience, and the right video style amplifies that experience to the nth degree.

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