Redefining Healthcare Storytelling
- Yours Truly
- May 30
- 2 min read
Creative X Entertainment x Lee Health Mid-Year Impact Report
Five months into 2025, and we’re not just halfway, we’re full-throttle. This year, our partnership with Lee Health is proving how bold storytelling can actually change lives.
The Heart of the Story: Why This Partnership Works
Ever since we partnered together, our mission was very clear: do not try to convince consumers you are the best, but talk to them, connect with them, be there for them. There's no question that Lee Health provides the best care and has the best technology, but with health there's a lot of uncertainty, and no one makes decisions more driven by emotion than those in need of good health, of someone to trust.
Our campaigns,“Are You Ready” and “For Every Heart”, blended emotional resonance with world-class production to build trust, inform communities, and create cultural relevance in an industry that too often misses the mark.
The Data That Drives Our Work
Our recent Cardiac Care Marketing Excellence study revealed several core insights shaping our creative approach:
63% of healthcare search keywords now trigger AI summaries, more than doubling B2B tech, meaning quality, trust-driven content wins.
28% of Gen Z and 25% of Millennials start their medical research on social media, not Google.
40–80% of consumer decisions, including healthcare, are driven by emotion first, logic second.
Storytelling That Stands Out
Here’s a snapshot of what CXE and Lee Health achieved, not just in outcomes, but in industry-wide recognition:
“Are You Ready” Campaign
🥇 7x Gold Telly Awards in categories like:
Craft: Writing
General: Corporate Image
General: Hospital
People’s Telly: Local TV & Branded Content
“For Every Heart” Campaign
What Made It Work
Here’s how we cracked the code:
Emotionally driven scripts: Anchored in real human stories, not hospital buzzwords.
Cinematic storytelling: Stories told by the best craftspeople in the film industry, driven by marketing data and expertise.
Strategic messaging: Built for patients and their families, because healthcare decisions are never made solo.
The Gratitude Is Mutual
This collaboration didn’t just win awards, it redefined what healthcare storytelling could be. We’re deeply grateful to the Lee Health team, who's mission is to save lives, and for redefining the way marketing can shift and change perspectives, and to our internal teams for never settling for “just okay.”
This isn’t a wrap, it’s just intermission.
Looking Ahead
We’re already deep into planning the next chapter of content and creative strategy with Lee Health and are very excited to share more on the impact of the campaigns when the data we’re aggregating.
Want to work with us?
Let’s talk. Let’s create. Let’s win together.
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